"Show branding, drive clicks"
The functional goal of most PlantWeb sites is:
Show your brand clearly
Drive clicks to links or buttons that matter (contact, booking, purchase, subscribe, and so on)
Because of that, many templates are built around:
A strong headline plus supporting text
One or two primary buttons (CTA)
Clean sections that highlight your unique value
You will see buttons and link areas emphasized in key sections so visitors always know what to do next.
Make client click button.
